Perception Playground
Logo + Branding
Label Strategy
Illustration + Motion
Art Direction
Perception Playground is a traveling interactive exhibit that explores how your brain shapes your experience of the world. Through activities, experiments, and illusions, visitors can explore the possibilities and limitations of their senses and perceptions.
The exhibit experience is guided by playful yellow characters, illustrated to highlight specific senses, demonstrate instructions, and add an engaging tone to the space.
Classic color and shape illusions were adapted to incorporate our Perception characters.
A and B are the same color.
A and B are the same blue color.
