Innovation: Earth
Branding
Art Direction
Label Strategy
The Innovation: Earth exhibit highlights sustainability innovations that help us envision a greener future. From showcasing the cutting-edge to explaining existing technologies, this exhibit demonstrates the many ways we can change and enhance our lives while pursuing a carbon-neutral world.
Label strategy prioritizes visualizing science concepts as a greater museum effort to create bilingual exhibits that increase engagement and learning for all visitors.
We worked with Moment Factory to create an immersive and interactive cityscape in our gallery. This experience animates the technologies and innovations described in the rest of the exhibit. (More info available on the Moment Factory project site).
My role in creating this immersive experience was exploring initial concepts with our internal team, creating assets for early visual testing to facilitate conversation with our media partner Moment Factory, and bridging the Museum’s content perspective to visual art direction throughout the project's development.
While our exhibit mainly focused on institutional level changes, the Our Community, Our Choices interactive asked individuals “would you rather” questions to prompt a choice between various personal sustainability practices.
This activity was co-created in house with designer Sara Castellucci.
